With previous experience as a marketing communications leader, beauty director, producer, editor, and branded content director, she has spent 17+ years using her skills to help brands and publishers drive brand awareness, catapult growth in traffic and revenue in various areas across digital media.

She also has 10 years of experience in  shoot production, both in creative direction for photography and video for websites and social media. In addition, she has done castings for both celebrities and models, and more recently for influencers – with numerous agencies (including contract negotiations).